“Youthfulnest Club by BRAND’S Bird’s Nest” launches a new campaign, RE: YOUTH Mission Challenge, inviting Thais to turn health care into daily missions – while earning points to redeem rewards | ThaiPR.NET

· 4 min read

General21 ก.ย. 69 17:41

As health consciousness among the new generation is no longer limited to just going to the gym, it has become a lifestyle that reflects individuality and allows people to take care of themselves every day in their own way. “Youthfulnest Club by BRAND’S Bird’s Nest”, a wellness community for those who want to stay “Young” both physically and mentally, under Suntory Beverage & Food (Thailand) Co., Ltd., has launched the campaign “RE: YOUTH Mission Challenge by Youthfulnest Club”. The campaign encourages the new generation to take care of themselves under the concept of “Ready to start taking care of yourself and stay Young?”, turning daily health routines into fun daily missions. Participants can choose their own challenges, set new goals, and earn points to redeem rewards that cater to both health and lifestyle needs. 

Napis Sasivimolkul, Marketing Director – BRAND’S Bird’s Nest, Suntory Beverage & Food (Thailand) Co., Ltd., said, “BRAND’S Bird’s Nest is committed to naturally integrating health values into the lifestyle of the new generation, following the philosophy of ‘Seikatsusha,’ which emphasizes people’s lives and needs. We’ve found that the new generation isn’t lacking inspiration to take care of their health, but they lack the motivation to maintain consistency in their daily routines. Youthfulnest Club by BRAND’S Bird’s Nest wants to invite everyone to start taking care of themselves with simple, everyday actions, turning these little moments into significant steps toward better health. Through activities that match their interests and preferences, participants can set goals and challenge themselves daily with the ‘RE: YOUTH Mission Challenge’ under the concept of ‘Ready to start taking care of yourself and stay Young?’ 

The heart of this campaign is the use of gamification to transform exercise from ‘something you have to do’ into ‘something you want to do.’ Participants are invited to complete daily missions to earn points, unlock better health, and redeem rewards. Additionally, BRAND’S encourages internal health care alongside physical activity – supported by BRAND’S Bird’s Nest, made with carefully selected, high-quality bird’s nest according to BRAND’S standards and formulated with NANA (N-Acetylneuraminic Acid) and Zinc, which contributes to the normal function of the immune system and to the protection of cells from oxidative stress, helping everyone feel ready to live life to the fullest and pursue their passions every day.” 

Turn regular workouts into colorful daily missions

The RE: YOUTH Mission Challenge offers a range of daily missions for participants to challenge themselves and achieve YOUNG self-care goals. These missions cover various aspects, including physical movement, exercise, beverage choices, eye rest, and selecting products that support self-care. Upon completing each mission, participants will earn points that can be redeemed for rewards. Additionally, “BIBBY,” a little bird character, will accompany participants on their missions and grow alongside them as they complete tasks across five daily mission tracks, along with special missions:

  • Active Track: Walk or run to accumulate distance. For every 1 kilometer, earn 1 point (up to 5 points/day).
  • Fitness Track: Exercise in your favorite style, such as badminton, dancing, swimming, or tennis. For every 20 minutes, earn 1 point (up to 3 points/day).
  • Sugar Control Track: Choose sugar-free beverages (0% Sugar) to earn 1 point (up to 1 point/day).
  • Eye Rest Track: Reduce screen time to less than 9 hours/day to earn 1 point (up to 1 point/day).
  • Self-Care Track: Drink BRAND’S Bird’s Nest products participating in the campaign. For every 1 bottle purchased, earn 1 point (at any store with a receipt). Special! ALL member customers earn x3 points, totaling 3 points per bottle (up to 105 points throughout the campaign).
  • Point Collection Track: Complete weekly special missions to earn 10 points.

Start challenging yourself in 3 simple steps

  • Step 1: Sign up for Youthfulnest Club via LINE OA @YouthfulnestClub or https://lin.ee/ngRXx2Z.
  • Step 2: Access the daily or special mission page, choose a mission, and accumulate points while helping BIBBY grow through each level.
  • Step 3: Submit the required proof of mission completion through the platform to earn points and redeem rewards.

This campaign is open for participation from now until October 31, 2026 to redeem for rewards that meet health and lifestyle needs. Starting from only 20 points, participants can redeem rewards such as WHOOP 5.0 PEAK Wearable with a 1-year membership, Shokz OpenDots ONE E310, yoga classes from Physique 57, trial classes from Fitness First, Ice Bath experience from Rechill, Onsen experience from Yunomori, MK vouchers worth 300 baht, and exclusive items from Youthfulnest Club. 

“The company hopes this campaign will inspire consumers to take care of themselves in a fun, accessible way that suits their individual lifestyles, while fostering pride in small daily achievements. This will lead to sustainable and continuous changes in self-care habits over the long term. Being ‘Young’ doesn’t just mean maintaining health appropriate for one’s age or preserving youthfulness. It also means embracing new things, daring to try, and discovering ways to live that suit each stage of life,” Napis concluded.

Source: Verve

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